Mobile Technology Helps Fuel SunTrust Park’s Success

Staff Report From Metro Atlanta CEO

Friday, May 19th, 2017

Braves fans are still raving about Opening Weekend at SunTrust Park, and the new technology used to enhance their game day experience.  More than 120,000 fans visited the Braves’ new home on Opening Weekend and even more enjoyed The Battery Atlanta, the mixed-use development located directly outside the gates of SunTrust Park.

“After three and a half years of planning and preparation, we were thrilled to welcome Braves Country to SunTrust Park,” said Derek Schiller, president of business for the Braves. “From the outset of this project, we knew that mobile technology would be key to how people interact with SunTrust Park.  Whether it was using Waze to safely get to the park, utilizing the MLB Ballpark app to enter the gates or fans sharing their experiences on social channels over Comcast’s Wi-Fi network, our fans embraced the technology provided by our partners and their experience at SunTrust Park was greatly enhanced by it.”

Braves partner Waze, the world's largest community based traffic and navigation app, says more than 33,000 drivers used its app to navigate to SunTrust Park and surrounding parking lots on Opening Weekend.

Once inside The Battery Atlanta and SunTrust Park, more than 21,000 devices connected to the free Xfinity Wi-Fi, and Comcast Business says its multi-gigabit network performed flawlessly.

Data Provided by Comcast
April 14th-16th – SunTrust Park

Devices Connected: 21,129

Sessions: 61,000+

Data Consumed: 8.5 terabytes

Peak Number of Concurrent Users: Approximately 8,000

Braves fans consumed nearly 3.4 terabytes on Opening Night alone. By comparison, according to AT&T, Chicago Cubs fans consumed 1.4 terabytes of data on Opening Night when the World Series banner was raised.  In addition, on average, a fan connected to Wi-Fi at SunTrust Park used about 20 percent more data than a fan attending Super Bowl 51.

Comcast’s all-fiber network at SunTrust Park and The Battery Atlanta includes two 100 Gbps Ethernet lines, 800 Wi-Fi access points in the park and 320 additional access points across the entire 60-acre mixed-use complex.