Braves & Encore Hospitality to Develop 140-Room Aloft Hotel inside The Battery Atlanta

Staff Report From Metro Atlanta CEO

Thursday, August 9th, 2018

The Braves Development Company and Encore Hospitality, LLC are pleased to announce that Aloft Hotel will be joining the exciting line-up at The Battery Atlanta in 2020. The 140-room, lifestyle hotel will join the recently announced Silverspot Cinema and Savi Provisions as part of the mixed-use center's development. This signifies The Battery Atlanta surpassing the 90% threshold in leases on the first phases of the master development plan.

The Battery Atlanta has been an incredible success and a true economic driver in the Cumberland section of Cobb County. Other retailers slated to open at The Battery Atlanta include: BURN by Rocky Patel; Jittery Joe's (inside Savi Provisions); Overton's; Rock/Creek; Savi Provisions; Silverspot Cinema; SunTrust Bank.

If you combine with the recently announced move of thyssenkrupp's North American headquarters with a state-of-the-art 420-foot tall elevator qualification and test tower to Phase Two, the BDC and their partners have now provided just under $850 million in private investment into over 2 million square feet across the total project.

"The addition of another hotel inside The Battery Atlanta continues our transformation of this community not just physically, but financially through the tax digest and the velocity of leases further showcases the success of this unique destination," said Mike Plant, President and CEO of the Braves Development Company. "Aloft will be the perfect complement to The Battery Atlanta. Guests coming to a Braves game, a concert at the Coca Cola Roxy, or those here on a business trip can stay in a convenient location."

Clean, contemporary architecture that houses open spaces that are alive with activity is Aloft's signature. The Re-mix lounge and pool table set the stage for innovative programming and can't-miss events. Loft-like guestrooms, a vibrant social scene anchored by the W XYZ® bar, Re-fuel café, and industrial design elements set Aloft apart from its competitors. Aloft is always evolving its design to accommodate the lifestyle of today's modern traveler.