Dutch Prime Minister Mark Rutte Opens New Backbase US HQ in Atlanta

Staff Report From Metro Atlanta CEO

Friday, October 9th, 2015

The new Backbase US HQ in Atlanta, GA, is today officially opened by Dutch Prime Minister Mark Rutte. By using a mobile app built with the Backbase Digital Banking Platform, the Prime Minister made a donation to a local charity and announced the new office officially open.

Backbase is a fast-growing fintech software company founded in 2003 in Amsterdam, The Netherlands, by CEO Jouk Pleiter. Over the past few years, Backbase digital banking software has been used to deliver exceptional digital customer experiences for the world's leading banks and insurance companies, from ABN AMRO Bank in The Netherlands, to CheBanca! in Italy, Credit Suisse in Switzerland, Metro Bank in the UK, PZU in Poland, Sberbank in Russia, Westpac in Australia, and Goldman Sachs and Keybank in the US.

Since 2005, Backbase has been active in the US, and recently moved its American HQ to Atlanta, GA. This city was chosen because of its quality of life, its significant talent pool (many from the state's tech universities), the availability of fintech professionals, the ease of travel out of Hartsfield-Jackson Atlanta International Airport, and the six-hour time difference with Amsterdam.

Backbase's goal is to bring 10+ years of experience in creating state-of-the-art digital banking platforms to the American market, targeting Tier 1 and 2 banks and the larger credit unions. Backbase is growing its Atlanta office to 150 employees, mostly focused on sales, professional services, support and cloud operations. At the same time, Backbase Amsterdam is rapidly growing (40% yoy) and holds most of the company's R&D staff, as well as European and international sales, support and professional services staff.