Georgia-Pacific Professional Unveils New Innovations Under New GP PRO Brand Name

Staff Report From Georgia CEO

Tuesday, October 20th, 2015

Georgia-Pacific Professional, a leading global provider of innovative washroom and foodservice solutions for commercial facilities, today introduced its new brand name – GP PRO™. The shift represents a multi-year strategy to aggressively invigorate GP PRO's innovation pipeline and an elevated customer focus on product portfolio. 

GP PRO's focus on its customers includes these latest innovations:   

Compact with ActiveAire Tissue Dispenser which elevates the away-from-home washroom experience: A market-disrupting bathroom tissue system that combines motion activated air to neutralize odors inside the stall, closer to the source. The system combats the odor problem – the second largest complaint in public washrooms – in a way that puts patrons back in control while reducing maintenance. 

Industry Leading 10-Year Washroom Bundle WarrantyA first-of-its-kind 10-Year Warranty plan on the popular enMotion® and Compact® dispensers affirms GP PRO's firm commitment to standing behind the proven dependability of these solutions, putting facility managers' minds at ease.  

Regardless of industry, today's facilities are under new and changing pressures such as more dense office spaces, an increased focus on hygiene compliance in healthcare and high demand for a holistic dining experience by foodservice patrons.  

"We see ourselves as partners to facility managers and we invest heavily to deeply understand the growing demands they face each day," said Scott Light, president of GP PRO. "The new GP PRO brand name reinforces our promise, Performance at Work™, which focuses our efforts on helping customers meet their operational goals by bringing innovative and reliable industry solutions to the table."

A division of Georgia-Pacific Consumer Products LP, GP PRO has the experience of producing reliable brands such as enMotion®, Compact®, SmartStock®, PerfecTouch®, Dixie® and Angel Soft Professional Series™ that have long been known to offer facility managers the highest level of operational performance.  

For more information about the new GP PRO and its products, including Compact® with ActiveAire™ Tissue Dispenser and the new 10 Year Warranty for enMotion® and Compact® dispensers, visit GP PRO's booth (#2329) at ISSA/Interclean 2015 in Las Vegas, October 20-23, or visit www.gppro.com.