What is Music Midtown’s Economic Impact?
Thursday, October 22nd, 2015
Aside from the civic and cultural attention the festival gives the city, Music Midtown spends nearly $18 million on production and operations and that number doesn’t include its $100,000 donation to the Piedmont Park Conservancy or its $400,000 “rental donation” to the city.
But possibly even more importantly, the Beverly Hills-based Live Nation Inc. event generates a total economic impact of nearly $50 million and an economic impact specific to the Atlanta area of $20 million annually, according to a report by The Research Center at the Nashville Area Chamber of Commerce.
