Restaurants Again Voted Most Popular U.S. Industry

Lydia Saad

Tuesday, August 16th, 2016

The restaurant and computer industries, long among the best-rated U.S. industries in Gallup's annual measure of U.S. business sectors, again lead the poll, with 66% of Americans rating each positively. However, with only 7% of Americans viewing the restaurant industry negatively vs. 13% for the computer industry, the restaurant industry enjoys the more positive overall image this year.

Top-Rated U.S. Business Sectors -- Better Than 2-to-1 Positive

For each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative.

 

Total positive

Neutral

Total negative

Net positive

 

%

%

%

pct. pts.

Restaurant industry

66

27

7

+59

Computer industry

66

19

13

+53

Grocery industry

54

28

18

+36

Farming and agriculture

55

23

20

+35

Accounting

45

40

12

+33

Travel industry

48

33

16

+32

Internet industry

53

21

24

+29

Automobile industry

50

26

23

+27

Retail industry

49

26

23

+26

Real estate industry

44

31

21

+23

Gallup, Aug. 3-7, 2016

The restaurant and computer sectors have vied for the most well-reviewed U.S. industry in each of Gallup's annual measures of this question since 2001. This year's +59 net-positive score for the restaurant industry is well above its average +51 since 2001, whereas the computer industry's +53 net-positive score is about average for that industry.

Two other industries connected with food -- grocery and farming/agriculture -- rank near the top in the Aug. 3-7 poll. The remaining six industries in the top 10 represent a hodgepodge of sectors including the accounting, travel, internet, automobile, retail and real estate industries. All of these enjoy better than 2-to-1 positive over negative ratings.

Americans view another 10 industries no worse than neutrally, but in most cases net-positively. The telephone and airline industries lead this group, and it includes several entertainment and communication-related arenas: sports, movies, television and radio, publishing and advertising. Electric and gas utilities, education and banking also make this list.

Second-Tier U.S. Business Sectors -- Neutral to Somewhat Net-Positive Ratings

For each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative.

 

Total positive

Neutral

Total negative

Net positive

 

%

%

%

pct. pts.

Telephone industry

42

31

27

+15

Airline industry

41

30

26

+15

Sports industry

41

31

27

+14

Publishing industry

39

32

27

+12

Movie industry

42

24

32

+10

Electric and gas utilities

42

23

33

+9

Education

44

17

38

+6

Television and radio

40

23

38

+2

Banking

38

23

36

+2

Advertising and public relations

35

27

35

0

Gallup, Aug. 3-7, 2016

Federal Government Edges Out Pharmaceuticals and Healthcare at Bottom

The bottom five industries are all reviewed more negatively than positively, with three -- the federal government, pharmaceuticals and healthcare -- receiving negative ratings from more than half of the public. The legal field plus oil and gas have just slightly higher negative than positive ratings. While fairly typical for the legal field, this represents a significantly improved positioning for the oil and gas industry, which had skewed strongly negative from 2004 through 2014.

Worst-Rated U.S. Business Sectors -- Net-Negative Ratings

For each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative.

 

Total positive

Neutral

Total negative

Net positive

 

%

%

%

pct. pts.

Oil and gas industry

37

17

44

-7

The legal field

31

28

39

-8

Healthcare industry

34

12

54

-20

Pharmaceutical industry

28

19

51

-23

The federal government

28

16

55

-27

Gallup, Aug. 3-7, 2016

Airline Industry Improves; Healthcare and Pharma Sink

The biggest improvement in industry ratings this year is for the airline industry, with its +15 net-positive rating up from +3 in 2015, and by far its best rating in more than a decade.

Two other industries -- healthcare and pharmaceuticals -- have gone down in public esteem. Although Democrats continue to be more positive than Republicans about the healthcare industry, as they have since 2013 when major components of the Affordable Care Act began to take effect, the healthcare industry is now at a five-year low. Its -20 net-positive score is down from -6 in 2015 and the lowest since 2011 because of declines in the past year among all party groups.

Relatedly, the pharmaceutical industry's -23 net-positive score is the worst in Gallup's 16-year trend, down from -8 in 2015.

Positive ratings of the internet industry are also down sharply compared with 2015 but are similar to 2014. More generally, its ratings have tended to bounce around in recent years.

Bottom Line

At a time of persistently low public trust in the federal government, and with many more Americans rating the federal government negatively than positively, it is reassuring that Americans tend to view the bulk of 25 major U.S. business and industry sectors positively. Further, 10 of these -- ranging from some of the nation's oldest to some of its newest industries -- enjoy solidly positive ratings.

The top-scoring industries over the past 16 years -- restaurants and computers -- are both competitive ones that offer Americans enjoyment and efficiency while not stirring up major political controversies. The internet can also be a time saver in people's lives, but is known for significant privacy, security and crime risks that may keep it somewhat below computers in the overall ranking.

From http://www.gallup.com/poll/194570/restaurants-again-voted-popular-industry.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication