Dinova's Marketplace Expands to $6B in Business Dining Influence

Staff Report From Metro Atlanta CEO

Wednesday, January 11th, 2017

Dinova LLC, the only innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide, announced that it has surpassed $6 billion in business dining spend influence. Dinova's marketplace increased steadily in 2016, which has resulted in this huge milestone for the company at the onset of 2017. Like other successful internet marketplaces, such as Airbnb and Uber, Dinova is quickly penetrating this burgeoning market and is progressing into a successful mid-size growth company.

"I am ecstatic that we are able to start 2017 with such an incredible announcement," said Vic Macchio, CEO and founder of Dinova. "As we continue to forge ahead and add more restaurants and top corporations around the country, we continue to provide a unique marketplace that is only available by joining Dinova."

Dinova has also continued to add diverse restaurant concepts to its marketplace throughout 2016 and starts 2017 with three new groups including Snarf's Sandwiches, the Fine Indian Dining Group, and the unique movie theater microbrewery, Flix Brewhouse.

Snarf's Sandwiches was founded in 1996 in Boulder, Colorado by Jimmy Seidel and is home to the world's finest sandwich. Since then, Snarf's has expanded to more than 20 locations in Colorado, Chicago, St. Louis and Austin, Texas. Snarf's award-winning sandwiches are made-to-order using the very best ingredients including premium meats and cheeses, crisp veggies, their own blend of giardiniera peppers and Jimmy's bread recipe, which is the trademark of Snarf's.

"We're excited to be partnering with Dinova in order to reach a new audience segment including business travelers and corporate diners, said Jill Preston, Director of Marketing at Snarf's. "We know this is an influential and important audience, and through Dinova's network we look forward to increased traffic, sales and catering opportunities." 

Executive Chef and Owner of Fine Indian Dining Group, Hemant Mathur, has spent decades cultivating spectacular recipes and dishes for many fine establishments. In 2015, he joined the Fine Indian Dining Group, founded by Shiva Natarajan, in New York with Indian dining concepts such as Chote Nawab, Dhaba, Haldi, and Sahib, all found in New York.. Fine Indian Dining Group ensures delicious signature dishes and specials that are inspired by each concept's regional focus.

"Dinova's marketplace provides our restaurants with that extra enhancement to reach a target audience of business diners nationwide, which also complements our current marketing efforts," said Hemant Mathur, Executive Chef and Owner of Fine Indian Dining Group. "Participating in Dinova's network is an important resource that gives us access to an influential customer segment which is vital to expanding our reach and increasing traffic at our restaurants."

Flix Brewhouse is the only movie theatre in the world to incorporate a fully functioning microbrewery. By combining two popular concepts, Flix is able to deliver three of America's great loves – craft beer, great food and the latest movies – directly to a guest's theatre seat. Flix currently offers 33 stadium seating "dining rooms" with high-definition cinema projection and sound technologies, wall-to-wall curved screens, cushy high back chairs, and its revolutionary Easy Glider movable table top. There are 25-35 beers brewed onsite annually, and 38 other draft beers for guests to enjoy, along with specialty non-alcoholic drinks. The lobby bar is also open seven days a week for those looking for a bite to eat and great local beer.  

"Dinova's marketplace has been a nice addition to our sales mix, particularly with business travelers. The incremental revenue associated with the traffic driven from Dinova's network has been a valuable inclusion to our current sales and marketing program," said Greg Johnson, Director of Sales and Marketing at Flix Brewhouse.

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