An Atlanta-based technology consulting firm, Scintel Technologies, Inc. announces the acquisition of New York-based predictive analytics firm, Deep Blue Analytics Inc.

Deep Blue Analytics Inc. was founded in 2012 in New York City with the vision of helping innovative companies harness the power of Predictive Analytics. Deep Blue's team includes renowned academic researchers (including 4 PhDs. in Machine Learning) who have been applying predictive analytics in last 25 years and seasoned management consultants with broad and deep business experience.

Deep Blue's flagship machine learning platform, Prophesy, currently serves Fortune 500 as well as midmarket companies across a variety of industries including banking, insurance, retail, and media. Prophesy enables its users to develop predictive solutions with a self-service approach, tackling a wide variety of business problems with minimal reliance on statisticians and mathematicians. Our mission is to democratize the Data Science.

Anil Jaladi, Founder, and CEO of Deep Blue said, "Over the past four years, we have built and delivered a compelling value proposition to our customers through Prophesy. Scintel's long term client relationships, robust operational infrastructure, and delivery capabilities will help us bring Prophesy to a larger number of clients and meet the increasing demand we are experiencing in all major verticals."

"Combining Deep Blue's talent with our strengths and expertise gives us new ways of helping our customers in their digital transformation initiatives. Prophesy has been successfully used in industries such as retail, banking, and insurance, to predict issues such as churn, demand price elasticity and marketing optimization with a high degree of accuracy. Imagine a predictive analytics engine that sits on top of a retail supply chain ecosystem, analyzing data at real-time and making informed critical decisions at the speed of thought to optimize the supply chain and improve the top line. Prophesy allows us to do just that. This is a strategic acquisition for Scintel" says T.K. Ganesh, President, and CEO of Scintel Technologies, Inc.