Arby’s Brand President & CMO Rob Lynch Named “Outstanding Marketer of the Year”
Staff Report From Metro Atlanta CEO
Friday, March 24th, 2017
PRWeek named Rob Lynch, Brand President and Chief Marketing Officer of Arby’s Restaurant Group, Inc., the 2017 Outstanding Marketer of the Year during their annual awards gala in New York City on March 16. The PRWeek Awards are regarded as one of the communications industry’s highest accolades.
The judging panel from PRWeek recognized Lynch for having “a unique ability to take the right risk at the right moment.” Lynch’s talent for producing bold marketing moments was on full display in 2016, from Arby’s formal launch of “It’s Meats Season®” campaign celebrating the start of hunting season, to poking fun at vegetarians with a Leap Day-only vegetarian menu, to collaborating with the charismatic pro golfer Andrew “Beef” Johnston.
“I want to thank PRWeek and the panel of judges for this generous recognition,” said Lynch. “The marketing team at Arby’s, and our brand agencies, are best-in-class at what they do. I’m proud that we’ve been able to make big waves with our marketing, and we’ll continue to push the envelope this year and beyond.”
This honor adds to the roster of accolades Arby’s has earned for its marketing efforts, including: Advertising Age’s “2015 Marketer A-List”; Shorty Award’s “2015 Social Marketer of the Year”; PR World Awards’ “2016 CMO of the Year”; Content Marketing Award’s “2016 Best Use of Facebook”; the 2016 North American Effie Award; and the 2017 North American In2 SABRE Award.