Zoo Atlanta picks Leapfrog as IT Partner For Expansion

Staff Report From Metro Atlanta CEO

Friday, March 24th, 2017

Zoo Atlanta, one of the top zoological destinations in the country, is about to get even better. Following a successful $42.5 million capital campaign, Zoo Atlanta has launched the Grand New View project, an expansion that will create a one-of-a-kind event space overlooking an all-new African savanna for elephants, giraffes and more.

Key to the Zoo experience is technology. New and developing technology at the Zoo include a streamlined ticket purchasing system, interactive experiences and information kiosks, and the popular live PandaCam, hosted by Animal Planet Live. Zoo Atlanta is partnering with Leapfrog Services, one of the top IT service providers in the region, to ensure excellence in all key aspects of information technology.   

Zoo Atlanta and Leapfrog have a long-standing relationship, which the zoo credits with Leapfrog’s responsiveness and extraordinary customer service.  In addition, both companies have a long history of giving back to the community -- Leapfrog provides all non-profit clients with a substantial discount. 

“Leapfrog is more than a partner, they are an extension of our Information Technology Team,” says Pam Taylor, Zoo Atlanta Chief Administrative Officer/Chief Financial Officer. “When we have an issue we need help on, our team says ‘just Frog it.’ We’re thrilled to partner with Leapfrog to advance the experience for our visitors.”

In 2016, Zoo Atlanta had nearly one million visitors. As they approach efforts to appeal to a variety of generations, interactive technology, both at the Zoo and through their various digital channels, is crucial.

“Zoo Atlanta is such an important part of our city’s culture,” says Claire “Yum” Arnold, Leapfrog CEO.   “We treasure our long-term partnership with the Zoo, and we’re honored and excited to work with their amazing team to advance the technical needs for this next phase.”