Atlanta-based advertising agency BKV was named a winner by the IAC award competition for the third consecutive year. The Web Marketing Association initiated the Internet Advertising Competition in 1999. Each year, this competition recognizes outstanding digital creative.

This year, BKV was awarded Best Telecommunication Email Message for work created for longstanding client AT&T. The winning campaign featured interactive technology that acted as a “digital scratch-off ticket,” which revealed a discount for the user. It was deployed during the Black Friday holiday 2016.

“The best concepts are simple and fun—add the capability to include a great interactive element, and we were able to create something that was pretty hard not to engage with,” said Scott Johnson, executive creative director at BKV. “At any time of the year, it can be tough to get a consumer’s attention by email, and especially during the holidays. But our audience really had a good time with it and it differentiated the AT&T brand in the incredibly busy Black Friday inbox.”

BKV has been recognized by a number of global, national and regional competitions over the agency’s 35+ years of being in business. In 2016, they brought home an impressive fourteen wins from various competitions including: the AMY awards, IAC, the Hermes Creative Awards as well as the ADDY awards.