Atlantic Capital Bank and UTC Renew Multi-Year Partnership Agreement

Staff Report From Metro Atlanta CEO

Wednesday, April 19th, 2017

Atlantic Capital Bank, NA and the University of Tennessee at Chattanooga announce the renewal of a multi-year corporate partnership agreement that will positively impact UTC students, fans and alumni according to UTC Director of Athletics David Blackburn and Atlantic Capital Bank President & COO, Mike Kramer. The partnership agreement is a renewal of a contract signed between FSG Bank, NA and UTC Athletics in 2014, as an investment in education for student athletes.

According to Blackburn, it’s a momentous move as UTC Athletics enters its 2017-2018 football season. “We are excited to have Atlantic Capital Bank continue their support of UTC Athletics. As the Official Bank of UTC Athletics, they have been instrumental in the success of our programs and we look forward to their continued involvement,” said Blackburn. “As they transition into a new brand, we are transitioning into football season with a new coach. These are exciting times for both parties and we look forward to even greater opportunities on the horizon.”

In addition to category exclusivity as the official bank and the UTC Athletics Debit Card and scholarship investment, Atlantic Capital will receive other corporate partner benefits in its new term. This will help raise the visibility of the Atlantic Capital brand that covers multimedia channels including www.gomocs.com. It will also continue the "Take it to the Bank" campaign surrounding Mocs' football and men's and women's basketball.

“We still believe in the old adage that ‘your reputation is largely based on the company you keep’ and we can’t think of better company to be in than the University of Tennessee at Chattanooga. UTC’s impact on our community and particularly the business community, which is the primary target of our bank, represents a natural partnership for Atlantic Capital,” said Kramer.

The Atlantic Capital Bank-UTC Athletics' partnership was secured by Learfield’s Mocs Sports Properties, the athletics multimedia rights holder for UTC. In addition to the rights management, Mocs Sports Properties oversees all aspects of the Mocs Sports Radio Network.