Delta Community Credit Union, With Agency SCOUT, Launches New Campaign To Help Plan for All of Life's Special Moments
Friday, April 21st, 2017
Delta Community Credit Union wants people to know that managing their financial needs doesn't need to be a headache, so they can enjoy all of life's special moments without worry.
That's the premise behind Delta Community's new ad campaign, created by Atlanta agency SCOUT, that tells "The Whole Story" whether you are looking for a low-rate car or home loan, or seeking financial education to help make important life decisions.
The new "The Whole Story" campaign includes three 30-second spots that follow the lives of three families during those special life moments that include starting a business, financing a car and purchasing a new home, which may in some cases lead to life-changing moments like marriage and babies.
"The inspiration for the campaign came from the insight that Delta Community is truly committed to helping its members worry less about finances," said Cheryl Maher, SVP client service, SCOUT. "They're more than just checking and savings, they're about improving people's lives. We took that insight and created stories to bring those special moments to life."
The three spots help tell the story that Delta Community is everything your bank should be, guiding its members in making smart family decisions throughout their lives – from financial classes to starting savings accounts to starting a business to buying a home or car.
The new campaign is running through December 2018 on top-ranking Atlanta broadcast TV stations, as well as on cable networks in the metro Atlanta area. It can also be viewed online on YouTube and in digital ads.
"Serving our members where they live and work, is extremely important to us," said Eve Nimkar, VP, Marketing & Communication. "We're committed to being everything your bank should be, making it easy for our members to get the financial services they need in a way that's most convenient for them."