Every young athlete dreams of one day “going pro” and signing a big multi-million dollar sneaker deal with global brands like Nike or Adidas, but the reality is that most of today’s young athletes will not sign a multi-million dollar sneaker deal like LeBron James or Kevin Durant. Only a small handful of professional football and basketball players have a big sneaker deal, but what about the rest of the professional athletes? Where can they go to build their brand, share in ownership or design their own sneakers to sell to sneaker fanatics around the world? They can now go to Sneakerscustom.com, an Atlanta based company that’s making waves in the global sneaker industry.

Business savvy professional athletes are finally realizing that they must find new ways to maximize their brand while they’re playing and leverage their names to earn money.  “What we’re offering pro athletes is a chance to be owners, not just sharecroppers earning a small percentage of the sales of their sneaker brand” explains Tarik Edmonson, owner & CEO of the sneaker company – Sneakerscustom.com. “Our philosophy has always been, if an athlete or an entertainer is serious about really wanting to own their brand, make a large percentage of the profits, then they can come over to Sneakerscustom.com and we will show them how to leverage their social media followers, their fame and get paid globally!”

Recently returned from a successful business trip to China, Tarik inspected the factories of his suppliers, met with Chinese plant managers and was able to finalize the manufacture of the next line of new footwear products. “It was a power move to form an alliance with the Chinese manufacturers that make some of the biggest brands in America, like Fila, Nike, Everlast and Disney.” 

The company now has improved on its’ global supply chain which will enable faster turnaround of product to market.  Sneakerscustom.com has launched a new line of officially licensed Omega Psi Phi footwear that will create a huge buzz on college campuses across the United States. “We plan to create new footwear products for other fraternities as well as the sororities too; plus the company is building a dynamic sales force to distribute and sell across America”, he says. 

Contrary to traditional business models, the Sneakerscustom.com products are not available thru stores, like Footlocker, Athlete’s Foot or Finish Line, but thru independent wholesalers and from the website; www.sneakerscustom.com.  By using today’s technology, if a consumer just wants to purchase a pair of these unique sneakers, they can order from their cell phone, tablet or laptop.