PRSA Georgia’s Annual Media Panel: Go Inside the 'Pitch Tank' with Top Local Outlets

Finding your Angle: Pitch Atlanta’s Top Business Reporters in Real-Time, and Fine-Tune your Media Relations Skills

When it comes to pitching skills, we mean business. That’s why we’ve once again invited some of the city’s leading business journalists to take part in a live pitching exercise and offer pointers that can help PR pros break through the clutter. Join editors and reporters from The Atlanta Journal-Constitution, Atlanta Magazine, CBS Atlanta and GPB to hear what stories they most desire and the best ways to reach them. Then, intrepid practitioners from across the profession will take turns pitching the next great feature, with the crowd also invited to submit story ideas. Gain valuable insights on how to better structure and deliver a breakthrough angle in this interactive session!

This year’s panel again features a who’s-who of Atlanta’s most notable reporters and outlets, with an emphasis on corporate news, features and everything in between:

• Matt Kempner, Business Columnist, The Atlanta Journal-Constitution

• Sam Whitehead, Reporter, GPB

• Steve Fennessy, Editor-In-Chief, Atlanta Magazine

• Kimberley Kennedy, Host, “Atlanta Plugged In”, CBS Atlanta

• Mike Neumeier, APR, Principal, Arketi Group (Moderator)

Please note:

• Because of the expanded content of this exciting lunch meeting, expect it to run from noon to 1:15 pm

• The panel event includes a family-style lunch

• Valet parking - $2

• Free self-parking is available in the parking garage behind the restaurant. There is a sign that says Maggiano's & Corner Bakery parking at the garage entrance. The parking lot that is adjacent to Maggiano's is now a PAID PARKING LOT with a charge of $7 per car. It is not owned by Maggiano's. If you park there, you must pre-pay or your car will be booted or towed.

• Additional $15 walk-in fee, space available.

• All reservations are final. There are no cancellations and PRSA Georgia does not issue refunds for the registration fee.

Click here to learn more and register for the August media panel and luncheon.

August 2017 Pre-Luncheon Seminar: Innovations in Media Training – 90 Minutes to Better Message Delivery

Getting your Story Straight: How PR Pros can Prepare their Company Spokespeople for Media Success

Spokespeople – and the PR pros who coach them – must thoroughly prepare to appear confident and credible in news stories and segments. Behind the scenes, those of us in communications know that before you put executives in front of a camera or behind the podium with media or influencers, you must set an agenda and develop key messages, to determine what to say and how to say it. This program focuses on interview delivery and control techniques, dos and don'ts, ways to enhance speaker presence and tips for building relationships while managing the media.

In 90 minutes, you’ll learn strategies and techniques that enable a spokesperson to:

• Become a more effective communicator

• Take control of the interview process

• Sell and differentiate his or her offering or position

• Garner more and better media placements

BONUS: Registered participants will leave with a workbook to help coach their constituents.

Presenter: Debbie Wetherhead, Kennesaw State University lecturer and president of Wetherhead Communications

Debbie Wetherhead has managed PR programs for globally recognized names such as The Coca-Cola Company, Beazer Homes, NASA and more. Her firm is best known for its ability to generate strategic publicity, finesse business communications and provide media training. Debbie has conducted some 500 communication trainings, as well as presented at seven PRSA international conferences and numerous chapters nationwide. For more information, visit wetherhead.com. 

Click here to learn more and register for the August seminar.