Atlanta's Fox Theatre Launches App that Allows Patrons to Order Drinks From the Comfort of Their Seat

Staff Report From Metro Atlanta CEO

Wednesday, August 9th, 2017

Atlanta's SunTrust Park and Mercedes-Benz Stadium are not the only venues who are investing in technology to reimagine the guest experience. In partnership with local award-winning mobile app development company stable|kernel, the iconic Fox Theatre launches an innovative mobile app to enhance patron's experience at the venue and help solve pain points for the organization.

Though the Fox is known for its world-famous venue, it's also known for its long lines at the concession stands. The Fox team leveraged an innovative mobile solution to ease this experience and allow patrons to safely store credit card information to order drinks from their seats and pick up at a convenient location.

"We recognized a level of service was missing in concession lines, so we used the app as an opportunity to enhance our guest experience and lessen the time in line," said Jamie Vosmeier, senior director, sales and marketing, The Fox Theatre.

Beyond ordering drinks, the team envisioned other ways for patrons to engage with the historic brand. By offering in-app ticket purchase, users can search upcoming events and purchase tickets from the palm of their hand. Additionally, the virtual tour is a way for passionate patrons to engage with the Fox and learn about the venue's rich history.

"I'm encouraged and energetic about the opportunity for guests to have the ability to use technology to interact with a venue that's 89 years old. The stable|kernel team has made this experience so great for us, and we're looking forward to working together and adding more features to the app in the near future," said Vosmeier.