CDC Foundation Rebranding Highlights the Power of Collaborations to Save and Improve Lives in America and Across the Globe
Friday, August 4th, 2017
The world faces many complex health challenges—more than any single individual, organization or government entity can tackle alone. Working together, however, groups can join forces to save and improve more lives. The CDC Foundation's rebranding, launched today, conveys that message through a new logo and tagline, "together our impact is greater," as well as a redesigned website.
The CDC Foundation, created by the U.S. Congress as an independent nonprofit, has more than two decades of experience mobilizing philanthropic and private-sector resources to support the critical health protection work of the Centers for Disease Control and Prevention. Since 1995, the CDC Foundation has launched nearly 1,000 programs to address health challenges, from antibiotic resistance to neglected tropical diseases to emergency responses, and raised more than $700 million through philanthropic engagements with foundations, organizations, governments and individuals. The Foundation's speed and flexibility, combined with external support and CDC's world-class scientific expertise, has saved and improved millions of lives in America and across the globe.
"Thanks to our donors, we have a long and successful history of helping CDC do more, faster," said Judith Monroe, MD, president and CEO of the CDC Foundation. "It's important for all of our partners—CDC, philanthropies, private-sector organizations and individuals—to see their essential role in strengthening our collaborations. We are pleased to raise awareness, through this rebranding effort, about how together our impact is greater."
The CDC Foundation's new logo features three dots converging in its center. The blue dot represents CDC, the purple dot represents the CDC Foundation and the teal dot represents the Foundation's partners. Gray dots radiating out of the logo's center represent the impact created by working together.
"As America's health protection agency, CDC is uniquely able to safeguard our health and safety," said CDC Foundation Board Chair Doug Nelson, retired president and CEO of The Annie E. Casey Foundation. "By aligning diverse interests and resources and leveraging all parties' strengths, the CDC Foundation forges beneficial partnerships that serve the greater good of people and communities."
As part of its rebranding, the CDC Foundation today launched a redesigned website and premiered a new video about its work with CDC and partners. The website features new functionality, easier access to information, optimization for mobile usage, additional features emphasizing the impact of effective partnerships and an interactive map highlighting the Foundation's active programs.
To raise awareness and highlight the new brand, the CDC Foundation also is featuring a video on social media with CDC Foundation Board Member and NBA Hall of Famer Dikembe Mutombo and CDC Foundation staff. This video highlights in a fun way how the CDC Foundation with partners and CDC together #showimpact around the world.
CDC Foundation partnerships help CDC launch new programs, expand existing programs and establish pilot projects to determine if health programs should be scaled up—none of which would be possible without external support that complements government investment.