Krystal Celebrates 85 Iconic Years with Million-Dollar Giveaway and More

Staff Report From Metro Atlanta CEO

Tuesday, September 26th, 2017

In 1932, on a downtown street corner in Chattanooga, Tennessee, one of the South's most famous food icons was born – the small, square, steamy Krystal burger. In celebration of that day 85 years ago, Krystal Restaurants will be hosting a seven-week-long birthday blowout sweepstakes with a $1 Million grand prize for the winner. In partnership with  Coca-Cola Zero Sugar, the Krystal 85th Birthday Giveaway not only includes a chance at $1 million for one lucky winner, but also hundreds of other delicious free Krystal menu items and other unique branded merchandise and collectibles.

"Big milestones deserve big celebrations," said Jason Abelkop, Chief Marketing Officer for The Krystal Company. "Together with Coca-Cola Zero Sugar, Krystal is offering up the ultimate party favor – the opportunity to win $1 million."

Alba Castillo Adamo, Vice President of Customer Marketing for The Coca-Cola Company, agrees. "We are honored to have been part of the Krystal experience for 85 years – since the very beginning. This sweepstakes is our way of thanking the brand and the guests who have made it all possible."

Guests wishing to take part in the sweepstakes need only visit one of Krystal's participating locations between September 25 and November 12 and order a Coke Zero Sugar-branded cup as part of their purchase, while supplies last. Each cup will contain a code that can be redeemed online for one of many sweepstakes prizes. Complete sweepstakes rules and additional information can be found at www.krystal.com/85.  

NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF AL, AR, FL, GA, KY, LA, MS, NC, SC, TN & VA, 18 YEARS OR OLDER. VOID ELSEWHERE & WHERE PROHIBITED.   For Official Rules, free methods of obtaining a Code and entering, prize descriptions, odds disclosures, and complete details, visit www.krystal.com/85.

A Birthday Burger Bash, Too!

In addition to the $1 Million Birthday Giveaway from Coca-Cola Zero Sugar and Krystal, fans of the iconic restaurant can also enjoy the brand's signature, steamy burger at a special price on Krystal's birthday, October 11th. Any guest that visits one of Krystal's more than 360 locations on Wednesday, October 11, 2017 can take advantage of 50-cent Krystals all day long.

"We could think of no better way to say thank you to our guests for 85 years, than giving them more of the fan favorite burger that's made us one of the longest-standing burger brands in the South," Abelkop said.

There is no limit to the number of Krystals guests may order at the 50-cent price point. Offer is good at all participating locations for dine-in, drive-thru, or take out, while supplies last. Offer valid only on original Krystal burgers and does not apply to other Krystal sandwiches.