Featurespace, a world-leader in Adaptive Behavioral Analytics technology for fraud and risk management, announced the U.K.-based company will open its U.S. headquarters this month.

They will occupy almost 7,000 square feet in the city’s Bank of America building at the heart of “Transaction Alley.”

Born out of Cambridge University, Featurespace’s real-time adaptive behavioral analytics engine – ARIC – uses advanced machine learning to monitor individual behaviors, detecting anomalies as they happen. This increased efficiency also reduces the volume of genuine customers facing declined transactions at the point of sale, thereby reducing customer friction.

Co-founder and CTO, David Excell, has arrived in the greater Atlanta area and will lead the company’s U.S. expansion.

“While there are many factors that contributed to our decision to expand our footprint in the U.S. market, our primary focus has always been our customers. We are fully committed to growing our client base and protecting them from the ongoing battle against fraud attacks.

“Atlanta’s thriving Fintech community and talented workforce also played a major role in our decision to open our U.S. office here,” Excell said. “We’re confident the proximity to our partners and clients also will truly further our positive impact to risk mitigation.”