Mayor Kasim Reed Launches Atlanta’s Bigbelly Recycling Program
Wednesday, November 29th, 2017
Mayor Kasim Reed announced the launch of the City of Atlanta’s new Bigbelly recycling program, which will transform a core city service by embracing smart technology for waste and recycling collections. The new program places smart, double-station waste and recycling bins in 160 locations in Downtown Atlanta, the Westside and Little Five Points neighborhood, which help keep communities clean, advance environmental goals and support smart city efforts.
“I am pleased to announce the launch of the new Bigbelly recycling program in Downtown Atlanta, the Westside and the Little Five Points neighborhood,” said Mayor Reed. “By deploying 160 smart Bigbelly units, the City of Atlanta is moving forward with smart city technology that supports sustainability and efficient government operations. I am also pleased that the City has been able to partner with Green City Solutions in a public-private partnership to finance the purchase of the new Bigbelly units, demonstrating how we can adopt innovative approaches to funding city programs and initiatives.”
Atlanta will now join the ranks of other leading cities such as New York, Los Angeles, Dublin and London that use Bigbelly’s smart waste system.
Bigbelly units are solar-powered and compact waste to hold five times as much waste as a traditional trash bin. Through smart sensors, the units communicate to a centralized dashboard to alert crews when stations are ready for waste and recycling collection. The program has been financed through an innovative public-private partnership. Green City Solutions, LLC Green City has subsidized the majority of the capital investment through the sale of advertising on the units. As part of the City’s agreement with Green City, artwork from local artists and public service messages will be displayed on the front sides of some Bigbelly units.
“The City of Atlanta is a vibrant, progressive community with a commitment to making their spaces cleaner and more enjoyable,” said Brian Phillips, CEO of Bigbelly. “We welcome Atlanta to the ranks of other metropolitan cities transforming public space waste and recycling with Bigbelly. The city’s adoption leads to an enhanced urban environment that is cleaner, greener and more connected for the community.”
Under the Reed Administration, the City of Atlanta has committed to reducing waste diversion rates and increasing recycling rates. Earlier this year, the city launched a “Feet on the Street” pilot to cut down on recycling contamination, increased enforcement of the city’s multi-family recycling ordinance, partnered with the American Kidney Foundation to divert used clothes and textile wastes from landfills and improved efficiencies in routing through a pilot with Rubicon Global. In addition, Hartsfield-Jackson Atlanta International Airport has implemented the national standardized recycling label in its terminals and has been an early adopter of the Bigbelly bins. The new standardized label is designed to make it easier for the public to know which materials can and cannot be recycled, promoting higher levels of recycling.
“Atlanta continues to set the bar high for recycling and waste diversion,” says Stephanie Stuckey, Chief Resilience Officer for the City of Atlanta. “Today we celebrate not only the launch of the Bigbelly program but also the considerable accomplishments of the Reed Administration, which has established Atlanta as a top-tier city for environmental initiatives.”
By providing advertising space on the Bigbelly units, the City is able to promote major public events such as the Atlanta Jazz Festival to more than 1.6 million people per day. The advertisements also generate revenue for the City’s solid waste program. Founding advertisers include the Fernbank Museum of Natural History, Up-TV, Invest Atlanta, Peach State Health and Georgia Pacific.
The City of Atlanta plans to expand the Bigbelly program to more neighborhoods over the next year.