Cox Communications Launches Converge, A New Storytelling Platform
Thursday, December 21st, 2017
Cox Communications announced the launch of Converge, the company's new storytelling platform designed to inform, inspire and connect people to the things they enjoy through technology. Stories on Converge are organized into three categories:
Community: Stories that illuminate the lasting changes Cox is making for the people that live and work in Cox's communities.
Entertainment: Stories that connect people to the hottest shows, movies, sports, places and names in today's culture.
Technology: Stories that inform and connect people to enable moments that matter.
"On Converge, you'll find stories that humanize us and showcase how Cox helps to create the moments that matter," said Gaston Vaneri, senior vice president of brands, Cox Communications. "It's also a great resource for stories about trending topics, entertainment, helpful tips and lifestyle advice from third-party influencers."
Two out of three consumers place more trust in custom content than traditional advertising, according to a recent study by Time Inc. Almost 90 percent of consumers like the idea of custom content as a way for brands to engage with them, and 92 percent believe brands offer expertise on certain topics and add value to content.
Cox plans to work with partners such as Common Sense Media, Music Choice, The Hallmark Channel and others to share and create content. For example, Cox is currently partnered with Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries to boost the holiday spirit with the Holiday Celebration Destination featuring previews of family friendly holiday premiers, daily prizes and the best gift of all – giving back. The Cox and Hallmark Holiday Celebration Destination and Converge story can be found here: https://converge.cox.com/entertainment/hallmark-holiday-celebration-destination.
The current library of Converge content was developed and curated by Cox and will be refreshed regularly. The Converge team is closely following events and trends important to its audience, ranging from how to tailgate with technology to the latest tech trends revealed at iconic events such the Consumer Electronics Show. Cox will also use Converge to address important societal issues, such as the company's role in bridging the digital divide by providing deeply discounted high speed internet service for low-income families, free digital literacy training and technology centers in more than 100 Boys & Girls Clubs across the country.
"Our goal is to deliver an authentic, engaging experience with the Cox brand," said Leigh Woisard, senior vice president of public affairs, Cox Communications. "We are energized by a wealth of storytelling opportunities, and we are excited to offer compelling content that people will enjoy and share."