Iconic Hurt Building Undergoes Interior Modernization

Staff Report From Metro Atlanta CEO

Monday, December 4th, 2017

Gamma Real Estate is excited to announce a $4 million renovation to one of Downtown Atlanta’s iconic office buildings, The Hurt Building. Renovations will add an amenity floor to the building’s penthouse and revitalize the lobby’s original marble details while introducing a modern touch to the century-old property. Atlanta-based architects Plexus Research + Design are behind the renovation plans.
JLL oversees both leasing and property management for the project. The leasing team comprises Mike Werner and Claire Ross. Jocelyn Nelson is overseeing project management, while Karen Everett and Andrea Allen are managing the property.
Designed in 1913 by architect Joel Hurt, the Hurt Building is one of Atlanta’s earliest skyscrapers. The landmark building has been listed on the National Park Service’s registry of historic places since 1977. Located at Located at 50 Hurt Plaza, the 18-story building is known for its unique triangular shape. The Hurt Building is also a LEED Platinum building.
Gamma Real Estate purchased the project last year with a goal of updating and renovating the historic structure as part of the neighborhood’s exciting revitalization, spurred by large mixed-use projects nearby including the Centennial Park expansion, redevelopment of Underground Atlanta, an entertainment district near Philips Arena and Georgia State University’s growing campus.
“We look forward to restoring the beautiful architecture and historic elements in The Hurt Building while creating a contemporary, energetic environment for tenants,” said N. Richard Kalikow, Chairman and CEO of Gamma Real Estate. “JLL has strong experience in representing historic properties. We are excited to have partnered with a team that shares our vision.”
Renovations are expected to complete by first quarter 2018. In addition to a new Starbucks and Relay bike share station, Gamma is pursuing additional retail options to activate the building’s main level.
“The dynamic of downtown Atlanta is changing”, noted Ross, Leasing Associate with JLL. “We are honored to be involved with such an iconic project and excited to reintroduce this iconic building with a diverse mix of tenant spaces, including co-working spaces, lofts and traditional suites.”