Grubhub and NCR Make Online Ordering and Delivery More Efficient for Restaurants

Staff Report From Metro Atlanta CEO

Thursday, January 11th, 2018

Grubhub, the nation's leading online and mobile food-ordering company, and NCR Corporation, a global leader in omni-channel solutions, are helping restaurants capitalize on online ordering and delivery with the Grubhub and NCR Aloha Platform-of-Sale integration that is today widely available.

Following an agreement earlier this year, Grubhub was the first to bring the NCR Aloha POS integration of orders and menus for third-party delivery to market. Potbelly Sandwich Shop and On The Border Mexican Grill and Cantina are two leading restaurant brands that are live with the integration in select locations and already benefiting from increased efficiency and quicker online order confirmation times.

Restaurants that use Grubhub as an ordering channel can manage orders from the core POS platform, helping operators make smarter use of staff, save time on menu updates, free up space on the crowded counter, view their financials and accounting in one place, and ultimately, generate more orders in their locations. The majority of mutual Grubhub and NCR customers are able to leverage this direct integration with minimal effort on their part, making for an easy-to-deploy solution. Grubhub is also the first partner to leverage NCR's newest Catalog API, which synchronizes the POS with the restaurant's Grubhub menu, removing a historical pain point for restaurant operators.

"We're delighted to work with NCR to integrate Grubhub into the NCR Aloha POS for a ready-to-deploy solution that enhances the delivery experience and boosts efficiency for restaurant operators," said Stan Chia, chief operating officer at Grubhub. "We continually hear from restaurants that POS integration is an important consideration in their delivery operations. With our NCR integration, we're addressing this restaurant feedback and affirming our commitment to make online ordering and delivery as easy as possible for operators."

"Foodservice delivery is expected to substantially grow within the next five years, which means restaurants need technology automation to leverage this trend with minimum impact to their existing operations," said Don Zimmerman, vice president and general manager for hospitality solutions at NCR Corporation. "Grubhub's integration with our NCR Aloha platform enables real-time, automated communication between the restaurant and Grubhub helping to ensure that their menus are up-to-date and orders placed on Grubhub flow the same way the restaurant's in-store orders do today."

"Potbelly is excited to partner with Grubhub and NCR to help create a seamless integration with our customer order flows," said Maryann Byrdak, vice president of information technology at Potbelly Sandwich Shop. "This enhancement will help ensure that our customer experience is consistent and efficient no matter the ordering channel."

"This is the next step in customer service for our Grubhub delivery customers," said Timothy Douglas, director of restaurant systems at On the Border Mexican Grill and Cantina. "With NCR's integration into On The Border's point-of-sale systems, we can help ensure orders are processed quicker and more efficiently and track order data without having to use a separate tablet. We're thrilled to be one of the first to market with this integration, and look forward to the results."