Meredith Names Lyle Banks Vice President & General Manager of WGCL & WPCH Television Stations in Atlanta
Thursday, January 11th, 2018
Meredith Corporation announced that Lyle Banks has been named Vice President and General Manager of WGCL and WPCH, its television station duopoly in Atlanta, effective immediately.
"Lyle is a proven leader who has achieved tremendous success in both news and sales," said Meredith Local Media Group President Paul Karpowicz. "Lyle is a strategic thinker who isn't afraid to take chances, and we are looking forward to great things at CBS46 and Peachtree TV under his leadership. He understands what it takes to win."
Banks has a track record of growing revenue and ratings. As President and General Manager at both WMAQ-TV in Chicago and WAVY-TV in Norfolk, VA, he guided each station to the No. 1 spot in ratings, profit and advertising share in its respective market.
Banks is also a digital innovator, including launching a mobile application for global video newsgathering and developing strategies for increasing digital ad sales.
In addition to his roles at WMAQ-TV and WAVY-TV, Banks held senior positions at KXAS-TV in Dallas and KXAN-TV in Austin, TX. Additionally, he served as President and CEO of Banks Broadcasting, Inc., a joint venture with Lin Media and private equity partners to create more minority-owned-and-operated television stations.
Banks earned a Bachelor of Arts in Economics from Carleton College in Northfield, MN. He is also a graduate of the General Electric Executive Development Course.