Digital Marketing Conference Brings Amazon, Facebook to Kennesaw State

Staff Report From Metro Atlanta CEO

Friday, February 9th, 2018

Amazon, Facebook, Yelp, MailChimp, ReachLocal, WorldPay and other high-profile companies are sending experts to the 2018 Digital Marketing Conference at the UGA Small Business Development Center at Kennesaw State University (UGA SBDC at KSU) to teach small business owners how they can use digital marketing strategies to better connect with new and existing customers.

The 2018 Digital Marketing Conference on Friday, April 6 at the KSU Center features speakers from some of the largest and most influential players in the digital marketing space. Co-hosted with the UGA SBDC International Trade Center, the full-day conference will show attendees how social media, email marketing platforms, online payment systems, and other technologies can help grow their businesses at home and abroad.

Keynote speaker Cynthia Williams, Vice-President of Fulfillment for Amazon, will discuss how her company’s fulfillment services give small businesses the freedom to market their products to a wider audience, with Amazon managing all of the warehousing and shipping. Amazon is also sending a representative of their international fulfillment team to talk about putting international customers within reach.

“It’s exciting to have two people from Amazon speaking at the conference, especially with Atlanta being on the top 20 list of potential cities for Amazon’s new headquarters,” says Drew Tonsmeire, area director for the UGA SBDC at KSU.  Other speakers at the 2018 Digital Marketing Conference include:

  • Marjory Laymon, Amazon Global Selling

  • Kevin Gottlieb, Facebook

  • Genna Gold, Yelp

  • Ariana Hargrave, MailChimp

  • Zac Ebrams, Worldpay

  • Kristin Carlbom, ReachLocal

  • Kim Joyce, ReachLocal

  • Jessica Ludolph, Owner, Ludolph Social, and Digital Marketing Instructor, Emory University

  • Manu Muraro, Founder, DIY Social - Your Social Team, and Former Marketing Director, King of Pops

  • Zach Allen,Translation.com

Conference sessions will cover a wide range of digital marketing concepts, including using Instagram to engage with customers, growing a business with positive Yelp reviews, implementing an effective email marketing campaign, accepting international payments, reaching clients on social medial, and adapting marketing copy to appeal to customers around the world.

The conference is open to everyone.

Click here to register

Date:  Friday, April 6, 2018

Time:  8:00 am - 4:00 pm.

Location:  KSU Center; Room 400, 3333 Busbee Dr. Kennesaw, GA 30144

Cost:  $149. EARLY ENROLLMENT DISCOUNT Just $99 if you register by March 15 — a $50 savings!

After March 15th, $149

Hosted by the UGA SBDC at Kennesaw State University and the UGA SBDC International Trade Center.
For more information, contact Carole Arnold at [email protected] or 470.578.6450.