Georgia United Credit Union Announces Sponsorship of Georgia Tech Athletics as the Official Credit Union
Tuesday, February 13th, 2018
Georgia United Credit Union announced an expanded partnership with the Georgia Tech Athletic Association as the Official Credit Union of Georgia Tech athletics. This sponsorship, which began in 2015, focuses on a co-branded debit card initiative that is new to both the Institute and Georgia United.
"This is a great opportunity for us to strengthen our relationship with Georgia Tech and reinforce our commitment to education," states Debbie Smith, Georgia United President and CEO. "We are looking forward to introducing a unique debit card program to Georgia Tech students, alumni and fans to support athletic scholarships this year."
Georgia United has actively been involved with the Institute over the past 50 years. This partnership was strengthened when the credit union merged with State Employees Credit Union in 2011. Over the past six years, Georgia United has built a reputation for outstanding service and community support through various programs. This includes financial assistance to faculty and staff in 2016 due to potential changes in the Fair Labor Standards Act.
The renewed partnership includes in-venue signage and video features during home football, basketball and baseball games. Additional promotional opportunities include radio commercials, digital billboard ads and student-athlete financial education programs. These are in addition to ongoing involvement in sponsored food drives at various sporting events, on campus activities and the Jacket to Jacket Reading Program.
"It's a privilege to welcome Georgia United Credit Union as the official credit union of Georgia Tech athletics," Georgia Tech director of athletics Todd Stansbury said. "Our partnership is a unique and exciting one because of our shared vision of developing young people who will change the world. Georgia United's dedication to that vision is evident by its commitment to fund student-athlete scholarships through a new co-branded debit card program, provide financial education programs for our student-athletes and support various community service initiatives."
The relationship with Georgia United Credit Union was facilitated by IMG, the exclusive multimedia rights partner of Georgia Tech athletics.