The Atlanta Super Bowl Host Committee announced that it has partnered with On Location Experiences, the official hospitality partner of the National Football League, to develop local events surrounding Super Bowl LIII, which will be played in Atlanta on February 3, 2019, at the spectacular Mercedes-Benz Stadium.

“Super Bowl LIII gives Atlanta an opportunity to shine on the world stage, and On Location Experiences will help us showcase the distinct culture and vibrant energy that is unique to Atlanta,” said Brett Daniels, chief operating officer of Atlanta Super Bowl Host Committee. “With unmatched experience in event production and hospitality, On Location Experiences will provide invaluable continuity, league relationships and institutional knowledge that will benefit the Host Committee, supporting partners and the overall fan experience.”

John Collins, CEO of On Location Experiences, said, “We are thrilled to be working with the Host Committee as they plan this iconic event in such an extraordinary city. The Super Bowl is one of the most anticipated sporting events in the world, and we look forward to developing unique experiences that are open to the public and available for everyone in Atlanta to enjoy.”

Super Bowl LIVE, a 10-day festival featuring live music, food, interactive entertainment and more, will be held in downtown Atlanta in the week leading up to the game.

Last year, in partnership with the Minnesota Host Committee, OLE produced the Super Bowl LIVE festival in Minneapolis leading up to Super Bowl LII. More than one million people, including Minnesotans and visitors from across the globe, attended the 10 days of festivities, which featured live music, local cuisine and more.

The Host Committee has designated OLE as the national sponsorship agency for this year’s Super Bowl LIVE, where On Location will be working with sponsors to enhance brand activation at the festival and other events around Atlanta. For those interested in hearing about sponsorship opportunities, please email the Host Committee’s events and sponsorship team at [email protected].