Fifth Third Bank Introduces Card-free ATMs

Staff Report From Metro Atlanta CEO

Tuesday, March 20th, 2018

Fifth Third Bank customers now have a new way to access the Bank’s ATM machines – without their debit cards. Customers now can use all functions of the Bank’s ATMs with their Fifth Third mobile banking app instead of a physical card.

“Fifth Third is bringing new innovations to customers on a regular basis, and I’m excited that this new feature connects two channels our customers use frequently – our mobile app and Fifth Third ATMs,” said Melissa Stevens, Fifth Third’s chief digital officer and head of innovation, design and omnichannel experiences.

Cardless ATM, like Zelle and mobile alerts, is among the Bank’s newest innovations to improve security and the customer experience. Fifth Third is one of only a handful of U.S. banks that offer card-free ATM access.

“Cardless ATM is one more example of our taking time to understand our customers’ needs and working to improve their experience,” Jim Sutton, director of ATM channel and distribution strategy, said. “This means banking when, where and how they want.”

Mobile banking is growing, with a 40 percent increase in log-ins to the mobile banking app from December 2016 to December 2017, driven by biometric log-in possibilities such as touch ID and now face ID.

Fifth Third operates approximately 2,500 ATMs in its 10-state retail footprint, all of which will offer card-free access.*

To use Fifth Third’s ATMs without a debit card, customers simply sign into Fifth Third’s mobile banking app, choose the account from which they want to withdraw money and tap on the new Cardless ATM icon. Then they touch anywhere on an ATM screen and scan the code that appears. Then, they enter their PIN and begin banking.

*The service is not available on the Bank’s partner ATMs.