Mercedes-Benz USA and Mercedes-Benz Financial Services Announce “Mercedes-Benz Collection”
Monday, April 16th, 2018
Mercedes-Benz USA and Mercedes-Benz Financial Services USA LLC announced that they will launch Mercedes-Benz Collection, a luxury vehicle subscription service which allows customers to switch in and out of vehicles depending on their needs or lifestyle. In partnership with Mercedes-Benz dealers, the service will launch in June as a pilot in two markets: Nashville, TN and Philadelphia, PA.
With multiple subscription tiers available in each location, subscribers can choose from a broad array of Mercedes-Benz offerings including SUV, sedan, coupe, cabriolet, roadster and wagon models. Each tier will also allow access to the company’s popular high-performance Mercedes-AMG models.
The Mercedes-Benz Collection experience is equal parts app- and concierge-driven. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure that the delivery is consistent with the details and preferences in the customer’s profile. Subscribers will enjoy unlimited access within their tier and no mileage limitations. The monthly subscription fee also includes insurance, 24/7 roadside assistance and vehicle maintenance.