Ceto and Associates, a nationally recognized consulting firm in the financial industry, promoted Scott Edenfield and Barry Payne to vice presidents within the Consulting Services Group.

In their newly appointed positions, Edenfield and Payne will direct Market View engagements which advise financial institutions across the United States and Canada on how to enhance their profitability. Their responsibilities include identifying, implementing and monitoring opportunities to increase revenue for clients through on-site and off-site data gathering, analysis, and quantification. Edenfield and Payne will present recommendations, assist clients through the approval process, and then support through implementation and provide monitoring methodologies to ensure a successful engagement.

“We are extremely lucky to have Scott and Barry as vice presidents. Their leadership helps grow our team of talented consultants at Ceto and Associates. Their extensive experience in banking, and specifically their tenure at Ceto and Associates, expands our reach to more clients that want to see an increase in their profitability,” said Richard Holtzman, senior vice president of the Consulting Services Group.

Edenfield joined Ceto and Associates more than seven years ago and quickly distinguished himself as a key player on the team. He began his career on the business development side of the firm, but his talents were quickly recognized, and he moved to the Consulting Services Group at Ceto and Associates. During his tenure, he has been promoted from consultant, to senior consultant, to manager, and now vice president with the Consulting Services Group.

“I would like to thank Nicholas Ceto, Jr., Douglas Ceto and Richard Holtzman for the recognition associated with this promotion. I am very blessed to work with smart, motivated team members that share a common goal of delivering impactful work and quality engagements for the client institutions of Ceto and Associates,” said Scott Edenfield, vice president, Consulting Services Group.

Payne joined the company more than 11 years ago. He began as an implementation specialist where he thrived assisting banks and credit unions reclaim significant non-earning assets, but soon transferred to the Consulting Services Group employing his extensive experience with trust and ancillary accounting systems. He was promoted from consultant, to senior consultant, to manager, and now, vice president with the Consulting Services Group.

“I am truly honored and appreciate the promotion to vice president which reflects senior management's sustained confidence in me and recognition of my efforts. With this promotion comes increased responsibilities, and I look forward to these challenges and the opportunities to help banks and credit unions maximize profitability,” said Barry Payne, vice president, Consulting Services Group.