Independent agency Dagger has boosted its creative ranks with the arrival of Matt Genné as VP, creative director effective immediately.

Genné will head Dagger's nimble creative studio and report to CEO Mike Popowski, while overseeing all content produced by the shop, the fastest growing ad agency in Atlanta over the past 3 years.

"As we continue to grow and lead our clients forward, Matt's talent and experience will strengthen Dagger's capabilities and solidify the creative team," said Popowski. "Matt is an award-winning, obsessively-focused thinker whose contributions to our modern culture are equally important to us."

Genné's past experience includes stints at NY's McCann where as a copywriter he worked on Gillette, Nikon, Kohl's and Dentyne. After freelancing and then joining Atlanta's J. Walter Thompson, Matt re-launched the long-dormant Transamerica brand and created campaigns for FEMA, SCANA Energy and Marines. Before joining Dagger, he launched and led the Focus Brands content team, serving the likes of Cinnabon, Moe's and Carvel.

Matt was a graduate of the Copywriting program at Miami Ad School @Portfolio Center and the University of Missouri–St. Louis.