SweetWater Taps Dagger As Social Agency Of Record
Thursday, June 7th, 2018
Dagger announced that it has been named social content agency for SweetWater Brewing Company. The agency has been tasked with supporting social strategy, conception and content production. Work is already in motion for bringing the brand's vibe to life across Facebook and Instagram, and highlights the breweries' Summer lineup, plus brand new seasonal beer, "Tropical Lover" Berliner Weisse.
"We needed a partner that could help us differentiate ourselves from our competitors," said Brian Miesieski, VP of Marketing at SweetWater. "Dagger is known for their bold content and fun culture, so we knew they were the perfect partner for us."
The oft edgy and provocative brand is the 15th largest craft brewery in the nation and is the brainchild behind the annual SweetWater 420 Festival, held at Atlanta's Centennial Olympic Park in April. Included in the current efforts is a new social series touting "Tropical Lover" with flavorful content that aims to please even the pickiest of ale enthusiasts.
"We're excited to partner with SweetWater," said Josh Ball, VP of Business Leadership at Dagger. "This beloved brand is known for pushing the envelope and together we will create some truly unique creative."