Atlanta-based Astral Brands, Inc. Announces Acquisition of butter LONDON

Staff Report From Metro Atlanta CEO

Friday, July 13th, 2018

Astral Brands, Inc. (Astral), the name behind a family of beauty brands dedicated to innovation in the clean and clinical beauty category, announced that it has completed the purchase of butter LONDON, the pure, posh and playful nail and makeup brand renowned for high-quality, chemical-free cosmetics. The acquisition of butter LONDON is expected to strengthen Astral's global leadership position in performance-based prestige cosmetics by adding reach in the nail category and widening the Astral portfolio of innovative, good-for-your-skin makeup and skincare offerings – an Astral Brands, Inc. corporate priority.

Founded in 2005, butter LONDON was the first high fashion 3-free nail lacquer brand where all products were formulated without the most common chemicals found in nail lacquer. Today, the "better-for-you" brand continues to lead the industry with safe, effective and skin pampering ingredients.

"butter LONDON is the original 3-free nail brand inspiring women and men to be their best self by giving them the highest level of feel good beauty," said Robert K. Cohen Executive Chairman and CEO of Astral Brands, Inc. "We are excited to work with the terrific team at butter LONDON to continue their great success. The butter LONDON brand fits perfectly with the Astral philosophy: the desire to make everyday a little bit better and easier for women and men around the globe."

The addition of butter LONDON to the Astral portfolio of complimentary brands gives the privately-held corporation a total of four high-growth prestige makeup and skincare brands. butter LONDON joins industry-leading complexion brand PÜR The Complexion Authority, professional skincare brand COSMEDIX and direct-to-consumer social selling brand Aloette. butter LONDON is currently distributed in the U.S. through ULTA Beauty, Kohl's, Amazon Luxury, Nordstrom department stores, and Internationally the brand has distributor relationships with nine countries around the world.

"The butter London brand is extremely excited about being part of the Astral family. With Astral's expertise across multiple areas of the beauty business and their success at building and growing brands, butter London will be able to continue to thrive," said butter LONDON brand president Sarina Godin. Godin will continue to serve as a company advisor.