PureRED Announces Chief Strategy Officer
Staff Report From Metro Atlanta CEO
Wednesday, July 18th, 2018
Complementing its already strong executive team, PureRED has added the role of Chief Strategy Officer and named Rachael Boone, a leader in customer insights, to the role. Her focus will be on collaborating with clients and the PureRED team to build strategic roadmaps for future success through better understanding consumers.
Rachael possesses a comprehensive level of leadership experience in strategic marketing, sales and general management. She has successfully engineered growth and turnaround initiatives across consumer, retail, B2B and healthcare businesses. “Rachael’s foundational philosophy is grounded in the quest for complete customer understanding,” said George Russell, Chief Executive Officer, PureRED. “She is passionate about uncovering unmet consumer needs and developing activation strategies that deliver on consumer expectations,” Russell continued.
Rachael’s experience spans several industries over two decades beginning with management roles at Procter & Gamble and Johnson & Johnson. Her experiences on both the client and consulting sides of business include roles as Chief Marketing Officer, NRC Health, Vice President of Shopper Marketing, Conagra and Strategic Marketing and Executive Partner at RNB Consulting, among others. Rachael is a graduate of Harvard University. She will be based in the company’s Atlanta office.