Moe's Southwest Grill Launches Nationwide Salsa Grocery Product Line

Staff Report From Metro Atlanta CEO

Tuesday, August 7th, 2018

Moe's Southwest Grill, the fast casual restaurant franchise that is known for the famous "Welcome to Moe's!" greeting, legendary queso and free chips and salsa with every single order announced that it is expanding its retail offering with the launch of a new in-grocery product line with three new, bold chunky salsas.

"At Moe's Southwest Grill, our culinary team takes our salsas very seriously – in our restaurants we offer several different seasonal flavors, some made with the world's hottest peppers like Carolina Reaper and Ghost Pepper," said Bruce Schroder, President, Moe's Southwest Grill. "Naturally, the next step was to bring our delicious salsas to grocery stores so our fans can enjoy Moe's salsas anywhere, at any time."

Inspired by authentic, southwestern flavors and spices, the new line of salsas are made from seasonal peppers, all-natural tomatoes, cilantro, onions, garlic and lime juice. Now available nationwide on Amazon and at several grocery store chains including Publix, Price Chopper, Shoprite, Tops, Buehler's, Dave's Market and Heinen's. The three salsa flavors are all certified Gluten-Free, ranging from Mild, Medium to Hot with the suggested retail price of $3.99.

  • Moe's Mild Salsa: This is a mild salsa but there is definitely nothing mild about the smoky ancho and dark chili flavors.

  • Moe's Medium Salsa: Get ready to spice things up a bit with this salsa made with cayenne pepper.

  • Moe's Hot Salsa: You will need water ready because this salsa is fire made with habanero flavor.

"Since the brand was launched in 2000, Moe's Southwest Grill has created a loyal fan base that love our brand personality and products," said Dave Mikita, SVP & President, Global Channels.  "Moe's continues to be focused on launching additional products inspired by the southwest in the grocery channel for our fans to enjoy at home."