CF Real Estate Services announces the appointment of Sharon Hatfield as new Chief Operating Officer (COO). Hatfield most recently served as President of Property Management Operations for CF. As COO, Hatfield will continue to lead the organization’s operations’ teams and will add third-party business development & client services to her oversight. As a member of the CF senior leadership team she plays a pivotal role in CF’s strategy and will continue to oversee the support business lines of human resources, education, marketing, maintenance, and construction services.

CF’s Chief Executive Officer, Brett Finkelstein, states, “CF is a culture-first company focused on performance and growth and Sharon is a proven operator and executive who embodies the values of CF. Our organization is at a moment of tremendous opportunity and strategically placing Sharon in this role will allow us to continue to build the foundation for robust and sustained future growth in our target markets. Her knowledge in continuous improvement and change management will ensure we continue to deliver strong and consistent performance standards across the portfolio.”

With more than two decades of tenure, Hatfield has experience in real estate development and management of various real estate sectors including affordable, conventional, retail, condo, mixed-use, and student housing. Before joining CF, Hatfield has had a number of senior roles at various multifamily firms including Southern Land Company and Greystar. She began her career in the industry with Archstone Communities where she spent 12 years serving in operations roles and also as Vice President of national marketing and communications.

CF is a vertically integrated, multifamily real estate firm based in Atlanta, Georgia offering services that include investment management, development, property management, asset management and consulting. With properties in 14 states across the Southeast, Mid-Atlantic, Central, and Midwest regions of the United States, CF is poised to grow their geographic footprint substantially within the near term.