Cryoshift Cryotherapy, a new franchise concept to transform the whole body cryotherapy and wellness industry, announced its first location open in Atlanta, GA, with plans to open additional Wellness Centers in 2018 and 2019.

Cryoshift Cryotherapy was founded by the executives who also founded Impact Cryotherapy, Inc., the leading US manufacturer of cryosaunas. They teamed with an experienced multi-unit franchisee and area representative for Massage Envy and OrangeTheory Fitness, and who owns and operates whole body cryotherapy centers in Saint Louis and Seattle.

Cryoshift Cryotherapy will be the first franchise system to deliver the benefits of whole body cryotherapy and other wellness technologies in partnership with experienced wellness franchisees.

Whole body cryotherapy is utilized by professional and collegiate athletes, as well as other wellness enthusiasts worldwide, as part of their overall healthy lifestyles. Cryoshift Wellness Centers will offer members an enhanced experience that utilizes whole body cryotherapy as the centerpiece technology in providing a refreshing 3-minute break from hectic life schedules.

“Whole body cryotherapy and related technologies are untapped markets in fitness and wellness franchises,” says Richard Otto, Co-Founder and CEO of Impact Cryotherapy and Cryoshift. Otto continues, “Whole body cryotherapy has gained tremendous popularity throughout the world and our Cryoshift Wellness Centers will benefit from robust corporate marketing support and operational protocols.”

Cryoshift Cryotherapy will set the standards for affordable membership plans that are redeemable nationwide, consistent national pricing, proven wellness and recovery technologies, uniform Wellness Center layout and design, marketing strategies and support to drive membership sales, proven sales and operational training programs, and responsive support and service teams. Franchisees will be guided step-by-step through the process of opening and operating a Cryoshift Wellness Center.