After six decades of serving The World's Best Ham, The Honey Baked Ham Company is entering into a new era. HoneyBaked announced a total brand refresh, which includes an updated brand identity and new menu innovations.

The Honey Baked Ham Company is thrilled to unveil its new look, with a revamped logo and visual identity that speaks to younger consumers while still honoring their heritage. The new branding continues to implement burgundy, while introducing a warm orange. The brand will implement their new logos and color palette across all of its channels, including its website, advertising, merchandising, packaging, uniforms and more.

"Our new look is fun and contemporary, but it still pays tribute to our brand's history," said JoAnn Herold, Chief Marketing Officer at The Honey Baked Ham Company. "It includes a refreshed color palette and a feel of craftsmanship and authenticity that will appeal to our loyal customers and engage a younger generation."

The Honey Baked Ham Company, best known for serving The World's Best Ham™, which is smoked for up to 24 hours with a special blend of hardwood chips and topped with a sweet and crunchy glaze applied by a Master Glazer, will also introduce new heat-and-serve side offerings made with premium ingredients this holiday. 

"It is a very exciting time for the brand. We look forward to continuing to serve our customers as the exclusive provider of the signature spiral sliced Honey Baked Ham while also providing them with new menu offerings in the coming months," said Herold.

New items launching this fall include Loaded Smashed Potatoes and Tuscan-Style Broccoli. In addition to the new offerings, HoneyBaked has been working with culinary experts to develop new recipes for the company's already popular side dishes, such as Cheesy Potatoes Au Gratin, Creamy Russet Mashed Potatoes, Maple Sweet Potato Soufflé, Roasted Turkey Gravy, Green Bean Casserole, Country Cornbread Stuffing, Double Cheddar Macaroni & Cheese and Cinnamon Apples. The Brand will also begin testing a new lunch and catering menu in select Atlanta locations later this year.

HoneyBaked will also introduce new and improved packaging that utilizes more sustainable materials. All of the brand's new frozen sides will be packaged in a paper board tray that is certified by both the Sustainable Forest Initiative as well as the Forest Stewardship Council.

"Our brand has an incredible heritage and, over the years, has provided special traditions for families across the country," said Herold. "We are proud to remain a trusted, cornerstone brand, while also designing a new look and expanded menu for our growing base of customers."