Fifth Third Bancorp announced that it will extend its sponsorship agreement with Kennesaw State University for four years, until 2023. The agreement with KSU Athletic Association grants the Bank naming rights to the university’s stadium and designation as the Official Bank of Kennesaw State Athletics.

Fifth Third entered the agreement with KSU Athletic Association in 2013, which included substantial support for improvements to the newly named Fifth Third Bank Stadium and financial support of other athletics programs and facilities.

“Fifth Third Bank is proud to be the Official Bank of Kennesaw State Athletics, and we are excited to renew our partnership with the university,” said Randy Koporc, regional president for Fifth Third Bank (Georgia). “Fifth Third Bank Stadium is a source of pride for us. We are committed to building stronger communities, and it’s an honor to support our next generation of leaders through sponsorship of some of KSU’s programs.”

Kennesaw State officials are also excited by the longer agreement. “Fifth Third Bank shares our values of building champions in the classroom, on the field and in the community,” said KSU Director of Athletics Milton Overton. “We are thrilled they are investing in our student-athletes that will help shape future generations.”

As part of the extended partnership, Fifth Third Bank is committed to making the fan experience at Fifth Third Bank Stadium a Fifth Third better®. Starting with the Sept. 15 home opener versus Alabama State, Kennesaw football fans are able to use new Fifth Third Bank mobile charging stations throughout the stadium, enjoy the Fifth Third Bank helmet shuffle interactive game and participate in the Fifth Third Bank money machine game.

In 2017, Fifth Third launched an advertising campaign which plays on the improper fraction implied by the Bank’s name. As a fraction, 5/3 translates to more than 100 percent ‒ 166.7 percent ‒ which represents going the extra mile to help customers reach their financial goals. Since that time, the Bank has established a culture of making every aspect of banking a Fifth Third better®.

Fifth Third Bank entered the Georgia market in 2008 with the acquisition of First Horizon Bank. The Bank has 30 financial centers in the Atlanta area, including ones in Kennesaw, Roswell and other areas of Cobb County, and three locations in Augusta. The Bank recently announced it plans to welcome additional branches throughout Atlanta in the next two years