PGA TOUR Superstore Continues Nationwide Expansion: Set to Open At Least Six New Experiential Golf Retail Stores in 2019
Monday, January 14th, 2019
PGA TOUR Superstore, the country's leading golf retailer, continues to dominate the golf retail industry, announcing it will open at least six new stores in 2019 as it accelerates its growth strategy to expand its brick-and-mortar presence by more than 50 percent over the next three years. The Company currently operates 35 stores in 15 states across the United States. PGA TOUR Superstore also announced it posted an overall sales growth of 14 percent in 2018, fueled by strong comp store sales and double-digit e-commerce growth. PGA TOUR Superstore's model has demonstrated continued success, serving more than 7.5 million customers annually.
"We have tripled our store count across the United States over the last several years and will continue to be opportunistic and aggressively invest in our brick-and-mortar business," said Dick Sullivan, President & CEO, PGA TOUR Superstore. "Our innovative experiential retail model and our focus on integrating and investing in our e-commerce business for a solid omni-channel presence is resonating with our customers."
PGA TOUR Superstore will open at least six new brick-and-mortar stores in 2019. Specifically:
Boston: The first two in New England;
Peabody – February 2, 2019
Braintree – late spring 2019
North Miami – spring 2019;
Sarasota – summer 2019;
Austin – late spring 2019. This is the first store in Austin; and
Denver – late spring 2019. This will be the second store in Denver.
Additional PGA TOUR Superstore 2018 highlights include:
More than 100,000 custom club fittings and 750,000 clubs re-gripped;
Nearly 50,000 participated in lessons, clinics and other grow-the-game initiatives; and
Multi-million dollar investment in e-commerce strategy with the launch of new world-class web and mobile platforms.
"The PGA TOUR is proud to be the PGA TOUR Superstore's partner in revolutionizing the golf retail business with a commitment to making customers feel special," said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President, Licensing. "They have established themselves as a significant influencer across the golf industry, and we are excited about the growth PGA TOUR Superstore is experiencing as a way to continue to expand and deepen fans' relationships with the PGA TOUR and the game of golf as a whole."
Inside PGA TOUR Superstore, golf enthusiasts of all levels can experience in-house custom club fittings and repair, along with lessons from certified teaching professionals. Practice hitting bays with swing analysis software, interactive simulators and expansive putting greens are available for customers use. PGA TOUR Superstore offers visitors the largest selection of clubs, accessories, footwear and a wide variety of apparel for men, women and juniors.
PGA TOUR Superstore is committed to inspiring people to play their best and grow the game of golf. PGA TOUR Superstore hosts free Kids Zone clinics each month, along with a Get Golf Ready Ladies Program and virtual nine-hole leagues on in-store simulators. Its work with The First Tee has impacted thousands of young people across the United States, with more than $3 million in contributions to deliver education programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
PGA TOUR Superstore is a part of The Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium. The Company's Chairman, Arthur M. Blank, co-founded The Home Depot and has applied the same model and business practices to PGA TOUR Superstore.