Rubicon Global, a technology company that provides waste, recycling and smart city solutions to businesses and governments worldwide, and Odakyu Group, a leading transportation, retail and real estate company in Japan, announced that they have signed a partnership agreement for a pilot program in Japan focused on supporting the Japanese waste and recycling industry towards a more integrated Circular Economy.

Odakyu Group, operating in Japan since 1948, is committed to working collaboratively with local Japanese haulers and industry leaders to identify and solve the local and global challenge of waste. Odakyu believes that RUBICONPro RUBICONConnect and RUBICONPremier technology can help the hauling community in Japan improve operational efficiency and identify new business opportunities while creating shared value.  By partnering with Rubicon, Odakyu Group will utilize Rubicon’s technology to help develop a sustainable ecosystem for all of its operating businesses.

Monitor Deloitte Japan, the multinational strategy consulting practice of Deloitte Consulting in Japan, will serve as a strategic advisor to Odakyu Group on this partnership.

“Rubicon Global is very excited about collaborating with Odakyu Group on building out sustainable solutions in Japan,” said Renaud de Viel Castel, Senior Vice President of Global Expansion at Rubicon Global.  “Rubicon’s mission is to end waste, which is both a global challenge and opportunity. We look forward to the very positive impact the partnership with Odakyu Group will have on the community across Japan.”

“Rubicon Global is seen by Odakyu Group as an innovator in the category of waste and recycling, and will bring tremendous insight, strategy and technological expertise to help bring to life the circular economy in Japan,” said Masashi Hisatomi, General Manager of Management Strategy of Odakyu Electric Railway, Odakyu Group.  “We look forward to building this relationship with Rubicon in the months to come and see enormous opportunity within Odakyu Group to utilize the latest global technologies to help local stakeholders and to become a leading company of circular economy in Japan. Also, given that Rubicon works closely with companies, haulers and cities to become their true partners by solving their problems together, by collaborating with Rubicon, we would like to help solve the problems that Japanese stakeholders face.”