RAM Partners Earns Top Five Ranking in Online Apartment Reputation Assessment
Friday, June 14th, 2019
RAM Partners LLC, a full-service real estate management company that manages approximately 47,000 apartments throughout the United States, was recognized by an independent multi-family research company as one of the top five management companies for online reputation.
J Turner Research ranks the "Top 10 Managers of the National Multifamily Housing Council's Top 50 Largest Apartment Managers" each year. This year, RAM Partners earned fourth place. Extensive, monthly research of more than 101,000 properties across more than 20 review sites determines the ranking.
"While RAM has finished in the top 10 for the last four years, we are particularly excited about this year’s results with our fourth place finish," said Bill Leseman, President, RAM Partners, LLC. "We want to thank every associate at RAM for the achievement of this ranking. This is their award. With each day and every resident interaction, they make RAM's mission statement to provide service excellence a reality."
The Online Reputation Assessment, ORA, ranking is an unprecedented method to overcome the challenge of multiple review rating scales. Developed by J Turner Research, a leading apartment industry research firm, the ORA™ statistical model aggregates and analyzes online ratings to generate a single score on a 0-100 scale, that is easy to monitor, rank and improve. RAM Partners earned a score of 77.5, up from 72.9 the previous year. The top company earned a score of 81.9 percent.
J Turner Research exclusively serves the multi-family industry, empowering management companies with customer insights and a fully-integrated online reputation management platform to advance their business and enhance resident satisfaction, increase closing ratios and improve online reputation.
Seventy-five percent of surveyed residents utilize online ratings and reviews multiple times during their apartment search. The ORA™ score serves as the industry standard for measuring a property's online reputation. In the most recent survey involving 25,200-plus respondents, the effect of ratings and reviews on a prospect's decision to visit a property is rated at 7.33 on a scale of 0-10.