Denim Marketing Wins Four OBIEs at 2019 Awards Gala
Wednesday, October 30th, 2019
Denim Marketing is proud to announce it won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards. The agency swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories and also won two Silver OBIEs for Best Social Media application Builder/ Developer and Best Social Media Application Associate.
Presented by the Atlanta Sales and Marketing Council (SMC), the OBIE Awards recognize outstanding achievements in the homebuilding industry and are the premier awards given in the Atlanta new home construction industry.
“Denim Marketing is proud of the social media and public relations work we do for our clients and thrilled to receive this recognition,” Denim Marketing Founder and President Carol Morgan said. “A big thank you to our clients for allowing us to be both creative and effective, and a big congratulations to the entire team at Denim Marketing for their hard work, creativity and results-oriented focus. As the industry leader in social media, it is exciting to continually create engaging campaigns that garner measurable results for our clients.”
Best Social Media Campaign – Builder/Developer – Gold
Denim Marketing received a Gold OBIE for its Hip 2 B Square promotion designed for Heatherland Homes to promote its two new Marietta communities that are walkable to the popular Marietta Square. The promotion not only made people aware of the community but also encouraged potential buyers to visit the community model homes, as well as enjoy a meal at one of two popular Marietta Square eateries. This allowed potential buyers to fully experience the lifestyle they’d enjoy if they chose to call Marvelle or Promenade at the Square home.
The multi-site/channel campaign was designed to find buyers wherever they may be – on social media, via email, browsing other real estate-related websites, and more. During the month of May, the campaign was promoted on all Heatherland social media sites, including Facebook, Twitter, Instagram and LinkedIn, as well as the blog. The campaign was also promoted using traditional public relations, email marketing, digital advertising and social media advertising.
Hip 2 B Square gave buyers a full appliance package – a stainless steel side-by-side GE refrigerator and washer and dryer – with a binding contract.
The campaign was so successful, the builder chose to extend it for another month, adding in another nearby community!
Best Social Media Campaign – Associates Gold
Denim Marketing won a Gold OBIE for its 'P.S. Did you know?' campaign designed to promote the benefits of living and working in the City of Powder Springs, while also introducing the city’s new branding. The campaign encouraged people familiar with the City to share their favorite things about Powder Springs to Facebook, Twitter or Instagram using #PSContest.
During the 90-day contest, weekly $25 prizes were awarded randomly to those who entered. The prizes were selected from local Powder Springs businesses.
The campaign was initially promoted through a blog post on the City’s website, as well as through PR efforts. The story was picked up by Marietta Daily Journal, Atlanta Daybook, West Cobb Patch, Atlanta Real Estate Forum, and Cobb County Topix. The campaign was also promoted through the use of custom graphics.
Each month, a custom content calendar was created for social media, the content was posted to each social site, comments were tracked, and winners were announced and contacted.
During the 90-day contest, there were a total of 390 eligible entries, with a total of 3,725 reactions, 897 comments and 373 shares.
Best Social Media Application – Builder/Developer – Silver
Denim Marketing won a Silver OBIE for Van Hardimon Homes’ Facebook page. The agency launched social media sites for Van Hardimon Homes in March 2019 and started a concentrated social media marketing program for the builder. With consistent and strategic posting, frequent interaction by the page manager and a dedicated advertising budget, the social media sites are now a major component of the company’s marketing strategy, assisting with growing the brand, promoting new developments and inventory homes, and driving traffic to the company website.
Since launching the Van Hardimon Homes Facebook account, the page earned nearly 80,000 impressions in less than 90 days, as well as 531 engagements and 839 link clicks. The page has also grown to 307 likes with 315 followers in the first 90 days.
Best Social Media Application – Associate – Silver
Denim Marketing won a Silver OBIE for its Facebook page. Denim Marketing's Facebook page has been utilized as a tool to amplify the reach of client news and PR scores. Denim Marketing also shares its new company blogs and company updates including team and personal achievements, milestones and life events in an effort to humanize the brand. These posts tend to earn the highest reach and engagement.
Since June 15, 2018, social media has delivered 552 visits to the Denim Marketing website, 7.4% of total website traffic. Facebook has increased to 1,038 total fans, a 9% increase, and earned 78,131 Impressions with 3,342 Engagements. On average, each post earned 391 Impressions and 17 Engagements.