EarthLink and Georgia Tech Athletics Redefine Sponsorships with Multi-Year “Platform” Agreement
Wednesday, December 4th, 2019
EarthLink, the provider of internet and other online services, announced they have entered a multi-year sponsorship platform agreement with the Georgia Tech Athletic Association. In addition to traditional branding and signage at a variety of venues and locations, the relationship also provides for a technical and cultural partnership including internship and other employment opportunities.
“Georgia Tech athletics’ commitment to sports research, innovation and technology strikes at the core of EarthLink’s commitment to customers,” says Glenn Goad, CEO at EarthLink. “We are creating the next generation of internet access for the home and small business, and supporting the advancement of technology in tandem with Georgia Tech athletics opens the door to a world of possibilities.”
As part of the multi-year agreement, EarthLink branding appears at Georgia Tech athletic venues and events, including the moniker of “Official Internet Services Partner of Georgia Tech Athletics.” The sponsorship also supports Georgia Tech athletics’ Sports Research Innovation and Technology (SPRINT) initiative, designed to make Atlanta the global leader in the field. SPRINT applies science and technology to improve athlete health and well-being, including the incorporation of wearables and analytics to create actionable data. Additional projects with Georgia Tech’s College of Computing are on the way in 2020.
“We are proud to have EarthLink as a valued partner of Georgia Tech athletics, as innovation is at the core of both of our brands” says Todd Stansbury, Georgia Tech director of athletics. “This is an especially exciting partnership because of EarthLink’s commitment to supporting our SPRINT initiative and providing career opportunities for our market-ready student-athletes. We’re looking forward to a great relationship with a world-class organization.”