ACVB Launches New Website to Inspire Travel
Thursday, October 15th, 2020
To advance capabilities of selling and marketing Atlanta as a premier convention, meetings and tourism destination, Atlanta Convention & Visitors Bureau (ACVB) launches a new website – DiscoverAtlanta.com. This marketing platform is designed for meeting planners and visitors to explore the city through inspirational stories powered by machine learning and personalization.
DiscoverAtlanta.com personalizes content based on factors such as interests and geolocation. The new site showcases Atlanta’s iconic attractions, restaurants and hospitality businesses through articles, videos and imagery while elevating destination stories through the unified Discover Atlanta social media channels. Enhanced culinary content will spotlight local chefs and their dishes to tell the destination’s food story. Businesses and individuals across the city will be featured to showcase the history, diversity and progressiveness of Atlanta.
“The DiscoverAtlanta.com platform allows us to understand our visitors better, delivering destination content to leisure audiences, meeting planners and convention attendees in new methods to keep Atlanta top of mind,” said William Pate, president and CEO, ACVB. “Tourism continues to be paramount to Atlanta’s economy as the destination welcomed an estimated 57 million visitors in 2019, supporting 300,000 hospitality jobs in the metro area. This marketing technology will be a great resource as people begin to travel to Atlanta once again.”
Along with information about where to stay and what to do, this website offers the latest updates on what is permitted throughout the destination regarding COVID-19. Users will find details on cleaning procedures, mask guidelines, social distancing protocols and hours of operation for restaurants and attractions. Companies throughout the city’s hospitality industry are implementing new processes to safeguard guests and employees as the city welcomes visitors back to Atlanta. The content on DiscoverAtlanta.com inspires people in both the dreamer phase of travel and those currently ready to explore the destination.
Meeting planners will also find a wealth of resources at DiscoverAtlantaMeetings.com with a suite of online products to assist with every step of hosting an event in Atlanta. 360ATL allows for virtual site visits, giving planners the ability to explore the city as well as hotels and venues. ACVB’sonline venue catalog is another tool that offers the ability to create a personalized catalog to assess more than 200 restaurants, facilities and attractions that double as event spaces.