Rachel Vaughan to Lead Paid Media Team at Jackson Spalding
Friday, July 23rd, 2021
Rachel Vaughan has been promoted to lead the Paid Media team at Atlanta-based Jackson Spalding (JS), one of the nation’s leading PR and integrated marketing agencies.
In her new role, Vaughan is responsible for the management and growth of the agency’s Paid Media offerings, helping clients drive business results through a wide range of digital and traditional advertising channels.
“Paid media acumen is essential to our identity as an integrated agency, and Rachel brings strategic firepower, presence with clients and deep digital knowledge, all of which will be huge assets as we pursue a vision of fiercely strategic and fiercely creative multi-channel work,” said JS partner Randall Kirsch. “Rachel also is genuinely passionate about growing our Paid Media services and client footprint, and she has the business smarts to make it happen.”
Vaughan’s promotion comes amid an aggressive expansion of the agency’s Paid Media capabilities, especially in digital channels, along with continued investment in traditional media capabilities to ensure that every campaign can be tailored for maximum impact, wherever the client’s audiences may be found.
Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected PR agency. With offices in Atlanta, Dallas, Los Angeles and Athens, Ga, and additional team members located throughout the country, Jackson Spalding serves the life cycle of a brand through a full range of integrated public relations and marketing services. The company’s roster of clients includes Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L. Bean, Orkin, Primrose Schools, Toyota and many other esteemed organizations. Jackson Spalding’s campaigns have received numerous accolades, winning industry recognitions ranging from the SABRE Awards to the ADDY’s. The company’s culture has also been celebrated, consistently making Best Places to Work lists, and in 2019, the agency was nationally ranked as a Top Place to Work by PR News. In 2020, Jackson Spalding was named one of America’s best PR agencies by Forbes. To learn more, visit www.JacksonSpalding.com.