Fitlife Foods Announces Newest Brick & Mortar Location in Buckhead Neighborhood

Staff Report

Tuesday, August 31st, 2021

Fitlife Foods, a lifestyle and wellness brand known for its fresh, flavorful, well-balanced prepared meals, announced its newest brick and mortar location is coming to the Buckhead neighborhood of Atlanta, Georgia off Roswell Road in the Tuxedo Festival plaza.   

Fitlife Foods will provide its popular, chef-prepared, fresh meals ready for pickup at the store. Fitlife Foods offers breakfast, lunch, dinner and snacks in pre-portioned small, medium and large sizes. Each meal is conveniently color-coded and individually labeled with all nutritional information, ingredients and allergens. Popular dishes include BBQ Beef with Mac & Cheese, Chicken Enchiladas, Pork Bulgogi Bowl, Miso Salmon and Crème Brulee French Toast.  

“We have seen incredible customer growth in the Atlanta market from our home delivery service, and we wanted to provide an additional avenue for our customers to enjoy and experience Fitlife Foods,” says David Osterweil, Founder and CEO of Fitlife Foods, “Fitlife Foods’ modern and inspired design in our new flagship location is meant to align with the company’s core focus by ‘elevating the way you feel’ and helping customers find relief in their busy days by ensuring healthy and delicious meals on-the-go.” 

Fitlife also features one of a kind Project U Wellness rooms; a dedicated space where customers meet with a Fitlife Foods Wellness Coach at no charge. In the Project U room, customers meet with a certified Wellness Coach and meals are scheduled in a concierge-style atmosphere. Project U is a relationship driven wellness consultation program helping people achieve individualized health and wellness goals. Project U’s Wellness Coaches currently help nearly 5,000 people per year learn about wellness and reach their goals.

The flagship location features seating, flavor boxes (microwaves) for easy heating and complimentary electrolyte-infused water via the Flowater system. Founded ten years ago in Tampa, Fla., this is the first brick and mortar location outside of Florida, although the company has been delivering to Atlanta since 2018.  

In recent years, Fitlife Foods opened twelve brick and mortar locations throughout Florida and is launching national delivery planned for 2021. Fitlife Foods poised itself for growth adding Chef Chris Austin, a James Beard scholarship recipient, revisiting its brand design, conducting consumer insights and updating its menu selections.