PCKL, LLC (pronounced [ˈpik(ə)l/]), announces the launch of its innovative lineup of pickleball paddles and balls as well as a $2 million dollar funding round led by BLH Venture Partners. The competitive casual pickleball brand, launching today out of Atlanta, GA, brings Launch, Power and Pro Paddles as well as Optic™ Indoor and Outdoor Pickleballs to pckl.com and Amazon.com.  

“Once we identified how large, quickly-growing and deeply passionate the pickleball audience was, and how much we ourselves love the game, we knew it was ripe for a team like ours to jump in and make a splash,” said Michael Gottfried, Co-Founder and CEO. “There’s tons of room for innovation, community-building and a fresh perspective, and we have the experience and know-how to execute.”

The $2 million investment from BLH Venture Partners stems from their past experience with the eCommerce leadership that makes up the PCKL executive team.  

“Once I saw the team and plan they wanted to execute, the investment decision was easy,” said Ashish Mistry, Managing Partners at BLH Venture Partners. “I understand how this team operated in a prior life as well how they think about product and community. This space with this team is poised for success."

PCKL prides itself on being an approachable brand that is focused on community first, from local leagues to the growing digital community. Its competitive casual motto extends from beginners to competitive players, with a mission to show consumers that pickleball is more than just an active pastime.