United Way and NFL Bring Immersive Virtual Reality Game to Super Bowl Experience

Staff Report From Metro Atlanta CEO

Thursday, January 31st, 2019

Through virtual reality (VR), United Way, Atlanta-based Futurus and Creative Media Industries Institute (CMII) are  transporting visitors of the NFL’s Super Bowl Experience Driven by Hyundai into the middle of Mercedes-Benz Stadium Jan. 26 – Feb. 3. The “Call the Play” VR experience will use curriculum from Character Playbook and immerse players in scenarios where they will make difficult choices about how to handle challenging social situations like bullying.

“At United Way of Greater Atlanta, we are always looking at exciting and innovative ways to engage our caring community,” says United Way of Greater Atlanta President and CEO Milton J. Little, Jr. “With curriculum guided by Character Playbook – an interactive, web-based character development program created by United Way, the NFL and EverFi, a technology company – our VR experience will immerse visitors in a world where they’ll connect with NFL players and learn how to make tough decisions in challenging situations.”

Hosted by NFL legend Jerry Rice, the experience also features NFL linebackers Lorenzo Alexander and Demario Davis. The experience was developed with Futurus, an Atlanta-based future technologies company specializing in augmented and virtual reality. Georgia State University’s CMII provided the use of its state-of-the-art 3D motion capture facility and its world-class production talent.

“As an immersive and interactive experience, we’re using virtual reality to bring to life United Way’s work,” says Futurus Co-founder and CEO Annie Eaton. “Through our “Call the Play” multi-branch storytelling experience, visitors will truly feel engaged with the challenging scenarios they face.”