North American Properties Reveals Retail Lineup at Revel

Staff Report From Metro Atlanta CEO

Tuesday, August 27th, 2019

North American Properties announced the first nine tenants coming to Revel, the $900 million mixed-use community anchored by Infinite Energy Center in Gwinnett County, Georgia. The tenant lineup, which includes Superica, Regal and The Painted Pin, marks the beginning of what will be a vibrant, 118-acre destination that amplifies the experience at Infinite Energy Center, a multipurpose campus featuring an arena, conference center, performing arts theater and the Hudgens Center for Art & Learning that combined attract 1.2 million visitors each year.

“The street-level environment shapes the essence of a place,” said Adam Schwegman, partner and senior vice president of leasing at NAP. “At Revel, we are creating a street-level experience that is incredibly fun and festive, a hub of activity with a diverse food scene, hospitality-infused services and endless entertainment. Revel personifies the spirit of a rock n’ roller – the life of the party that invites the community to come early, stay late and turn up the volume on life in Gwinnett.”

Between Infinite Energy Center’s venues and Revel’s public realm, the destination will play host to over 1,000 events each year. According to Schwegman, the entertainment factor is unparalleled in the market and plays a major role in attracting tenants to the project.

Revel’s tenant mix includes:

Superica, acclaimed chef Ford Fry’s Superica – “where sunshine spends the winter” – also known as Tex-Mex cuisine served in an Old-West-inspired atmosphere alongside music inspired by Austin, and the city’s passion for true talent. Guests experience brunch, lunch, dinner and late-night hanging over margaritas and live music.

“We’re all about growing alongside these new communities with like-minded neighbors and spreading the Tex-Mex love throughout the south to bring Gwinnett a place they can call ‘their own Superica,’” said chef-owner Ford Fry.

Regal, a leading multiplex theatre brand that is committed to being “The Best Place to Watch a Movie” will open a state-of-the-art, multiscreen premium movie theatre at Revel.

The Painted Pin, Atlanta’s upscale boutique bar, bowling and entertainment venue from Painted Hospitality, which was named “50 Coolest New Businesses in America” by Business Insider. Revel marks The Painted Pin’s second metro Atlanta location with the original located in Buckhead. Its sister concept, The Painted Duck, is located in West Midtown.

“Revel is the home we’ve been waiting for to finally expand our local entertainment brand beyond intown. It’s a perfect fit to align our one-of-a-kind concept with visionary developers like North American Properties. We look forward to showcasing our unparalleled entertainment experience that combines top notch hospitality and service with bowling, interactive pub games, live music and dancing, sports watching, upscale alley fare, classic and signature cocktails, local and craft beer, and artisanal wines in an award-winning space and backdrop,” said Justin Amick, Founder & President of Painted Hospitality.

JINYA Ramen Bar, an authentic, Los Angeles-based Japanese ramen bar known for its vibrant, fast-fine-casual cuisine and modern twists. Founded by renowned Chef Tomonori Takahashi, JINYA has 30+ locations across the U.S.

American Barber, a locally owned barbershop where the quality service of yesteryear meets modern amenities in a welcoming setting. Revel will be home to the concept’s sixth metro Atlanta location where guests can experience what owner Choman Ali describes as a luxurious, “30-minute vacation without traveling.”

Secreto, celebrated local Chef Boyd Rose’s take on Southern cuisine with farm-to-table ingredients served in a warm, comfortable atmosphere. With restaurants in Brookhaven and Alpharetta, Revel marks Secreto’s third location.

The Local Expedition Wood Fired Grill, a family-owned, fast-casual eatery blending bold flavors with locally grown ingredients. The Local Expedition was recently recognized as one of Yelp’s Top 100 Places to Eat in the U.S. Revel will serve as the restaurant’s third location in metro Atlanta, joining locations in Alpharetta and Dunwoody.

“There’s an untapped opportunity in Gwinnett,” said Danny Kim, owner of The Local Expedition. “We just love the vibe in the area. I remember walking out of my first concert at Infinite Energy Center, where we saw Katy Perry, and thinking, ‘This would be the perfect place for a great dining destination.’ We can’t wait to join the Revel community.”

Maker's Coffee & Wine, a first-of-its-kind craft coffee and wine bar serving custom tastes and beverage creations from morning to night. Alongside the founders of Octane Coffee, Maker's is a venture by local investors in the Gwinnett community. 

Honeysuckle Gelato, an innovative Atlanta-based gelato shop with a mission to “Be Sweet.” The concept will open its third metro Atlanta location at Revel, where they will donate 5% of profits each year to the Atlanta Community Food Bank.

Upon completion, Revel will feature 300,000 square feet of curated retail, chef-driven dining and entertainment, 650,000 square feet of high-tech office space, a 340-room, 4-star hotel, 900 single and multifamily residences and 275,000 square feet of community greenspace.

“The Infinite Energy Center campus is thrilled to be partnering with North American Properties to create the premier entertainment and tourism destination in our region,” said Stan Hall, chief operating officer for the Gwinnett Convention and Visitors Bureau. “Revel offers the unique blend of a fantastic destination for guests while also introducing a new level of hospitality and fun for residents and long-time supporters of the Arena. Gwinnett is diverse, vibrant, and growing every day. Revel reflects that growth and we’re proud to a part of this exciting chapter of Gwinnett’s future.”

Revel is being developed through a public-private partnership between NAP and Gwinnett County Convention and Visitors Bureau. At the site, construction teams are nearing the completion of two parking decks, which will bring approximately 3,400 parking spaces to the development. The first deck will be complete in September, with the second deck expected to deliver before the end of the year.

Schwegman along with NAP’s director of leasing Molly Morgan, vice president of leasing Sheri Ross and leasing associate Brooke Campbell lead retail leasing efforts at Revel. CBRE’s senior vice president Bryan Heller and first vice president Heather Lamb handle office leasing. Nelson Wakefield Beasley is executing the architecture and design of the project. Site Solutions, LLC is leading the landscape architecture and street experience design. Kimley-Horn is the civil engineer.

NAP, known for the turnaround of Atlantic Station, ground-up development of Avalon and redevelopment of Colony Square, is applying its proven approach to mixed-use community building at Revel. Avalon, which is approaching its five-year anniversary this October, remains one of the best executed mixed-use developments in the country. Avalon was also recently named a Top 10 Retail Center Experience by Chain Store Age and is celebrated for delivering a hospitality-infused, urban experience in a suburban setting.